Lesson 2 : Web Design Career Tracks

Unit 1: HTML & CSS 

Lesson 2: Web Design Career Tracks
Common Core Standards:RST.11-12.3
1-2 Day Lesson

A Day as a Web Designer/Developer

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Aim: What are the many tracks in the Web Design field  ?

Students will be able to:
  • Understand the many tracks in the web design field.
  • Research paths that are necessary to enter  many the web design field tracks.
Mini Lesson: 

Lesson Question

  1. How do web development companies often do distribute their responsibilities?
  2. What programs do they use in the web industry to create the overall designs?
  3. What are the programming languages used to develop websites?
  4. What do developers have to take in account while developing a clients website ?
  5. What do developers must have a solid understanding in ?
  6. What are the various types of work environments for web developers ?
  7. Do web developers only work fulltime?
  8. How much will web developers employment will grow by 2022?
  9. What expansion will drive the need for web developers?
  10. Why is employment growth in web development remaining strong?
  11. What was the biggest shift in the web design industry?
  12. What is the current median salary for web developers?
  13. What is the current highest salary for web developers?
  14. What is the current lowest salary for web developers?

Web Developer

Although some Web developers will design a website’s front and back end, many Web development companies split these responsibilities. For instance, some Web developers will work in Photoshop to create the overall design, while others will be in charge of writing the code in programming languages such as HTML and CSS. Developers must take into account a client’s products or services as well as the target market to create a site that appeals to the client’s customers or intended audience. The job requires a knowledge of software programs, Web applications and programming languages such as the aforementioned HTML and CSS, as well as a solid understanding of design principles. Work environments for Web developers vary from large corporations or governments to small businesses. Developers may be full-time employees, part-time consultants or work on a contract basis as freelancers.

The Bureau of Labor Statistics projects about 20 percent employment growth for Web developers by 2022. During that period, about 28,500 new jobs will need to be filled in an industry that already has roughly 141,400 positions. The expansion of e-commerce is expected to be the main driver of Web developer job growth in the next decade. As more companies offer or expand their online retail presence, more Web developers will be needed to build the websites visited by consumers to purchase their favorite products. Increased reliance on mobile search is another reason the industry’s employment growth should remain strong. “The biggest shift in the industry is mobile technologies,” says Andrew Ruditser, lead technology coordinator at Maxburst Inc., a Web development company on Long Island. “We have to make sure our sites don’t just look good on desktops, but also on androids and iPhones.”


The BLS reports that Web developers made a median salary of $63,160 in 2013. The highest-paid in the profession earned $110,350, while the lowest-paid earned $33,320 that year. Computer systems design and information services employ the largest share of Web developers in the field. The highest-paid positions can be found in the metropolitan areas of San Jose, California; San Francisco; and Baltimore.

Salary Range

75th Percentile $85,270
Median $63,160
25th Percentile $44,550


What is a Web Programmer or Web Developer?:


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In your group research and create a 3 min presentation the following :

(Cite your sources in your powerpoint.)

Group 1 – Web Graphic Designer

Group 2 – Web Designer

Group 3 -Multimedia/ Web Designer

Group 4- User Interface Designer

Group 5- Web Developer


Many Web designers come to the position with some formal training in the arts or design, and a degree in graphic design or visual arts is often desired. Still, the underlying artistic nature of the job means that if you have a portfolio of work and can demonstrate proficiency with the necessary design software, then you will be viewed as a qualified candidate, even without a diploma in design. The titles that people use to describe positions in Web design are not standard by any means, and sometimes the words “Web designer” and “Web developer” are used interchangeably.

The ensuing job titles and brief descriptions outline the major careers available in Web design, from entry level to senior management.

Web graphic designer is an entry-level position that requires as much knowledge of design-tool software as it does creative energy. Web graphic designers create graphic elements for websites, including banner ads, buttons, and other navigational elements. You’ll need to know Adobe Photoshop and other design programs, and be able to create graphics that can be sized and compressed to work well in a Web environment.

A bachelor’s degree is not usually necessary, but an associate’s is certainly a plus. Of course, you must have a portfolio of work (digital and/or traditional) to show what you can do.

The title “Web designer” can mean many different things, from a straightforward graphic designer to one who is responsible for an entire website. In most cases a Web designer is tasked with combining the graphic, textual, and other elements of a site to create an appealing layout. This work may also include using JavaScript and other scripting devices to create dynamic effects. Generally, a BS in graphic arts or commensurate experience is required.

Multimedia Web designers are often found in large Web development team environments. Multimedia designers are responsible for creating sophisticated, content-rich presentations using applications such as Shockwave, Director, or Flash. Traditional degrees are not usually required, but demonstrated proficiency with the programs, and a good portfolio, are necessary.

The UI designer is responsible for the overall experience that visitors to a site will have, including layout, presentation, and navigation. Being a UI designer involves a great deal of interaction with marketing and other departments as you work to present the right corporate image and make sure your site is “on message.” UI designers also need skills and knowledge in the areas of aesthetics and human factors such as usability and accessibility-they make sure a site is clear, concise, and easy to use. A BS or MS in some sort of design field is usually required.


Web developers are found working in all types of organizations, including large corporations and governments, small and medium-sized companies, or alone as freelancers. Some web developers work for one organization as a permanent full-time employee, while others may work as independent consultants, or as contractors for an employment agency. Web developers typically handle both server-side and front-end logic. This usually involves implementing all the visual elements that users see and use in the web application, as well as all the web services and APIs that are necessary to power the front-end. A BS or MS in some sort of design field is usually required.

Summary: Discussion…..

What are the many tracks in the Web Design field  ?

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